Percent Increase and Decrease
A price tag stretches or shrinks by a percent of its original self — the trick is knowing which number is 'the original.'
Change, measured against the start
Sales, tax, tips, discounts, population growth, a stock price move — all of these describe a quantity changing by a percent. But percent of what? Percent change is always measured against the original amount — the value before the change happened.
A shortcut: the multiplier
If you already know the percent rate and want the new amount directly, skip straight to a multiplier. For an increase, multiply the original by (1 + rate); for a decrease, multiply by (1 − rate), where the rate is written as a decimal.
Markups, discounts, and everything between
A store marks up a wholesale price to set a retail price — that's a percent increase. A discount or sale takes a percent off the regular price — that's a percent decrease. The same formula handles a rising population, a shrinking savings account, or a growing plant — anything that changes by a fixed percent of where it started.
- Write the rate as a decimal: 15% = 0.15.
- Use the multiplier for an increase: 1 + 0.15 = 1.15.
- New price = 80 × 1.15.
- Find the amount of change: 50 − 40 = 10.
- Divide by the original amount: 10 ÷ 50 = 0.20.
- Convert to a percent: 0.20 × 100%.
Check your understanding
- Percent change compares the amount something changed by to its original value, not the new one.
- Percent change = (new − original) ÷ original × 100%.
- A shortcut: new amount = original × (1 + rate) for an increase, or × (1 − rate) for a decrease.
- Markups are percent increases; discounts are percent decreases — same formula, opposite direction.
- Dividing by the new amount instead of the original is the most common mistake — always use the original as the denominator.