Defining Good Metrics & KPIs

Choose metrics that are meaningful, hard to game, and tied to a goal.

Inside this lesson

Identify characteristics of effective metrics versus vanity metrics.
Distinguish between leading and lagging indicators.
Explain the relationship and differences between metrics and KPIs.
Describe the risks of gaming when a metric becomes a target.

Unlock the full Business & Data Analysis course

Every paid lesson — deeper discovery and value-selling, objection handling, negotiation and closing, account management, and the pipeline metrics that run a healthy sales team.
Buy this course on its own and keep access — or get it as part of an all-access subscription.

Get this course →

One-time purchase or subscription — see options on the next page.

or unlock everything with all-access

Not ready yet? Keep learning for free — start with the analytics value chain or data types and measurement.

⚖️

Educational training content only - not professional, financial, legal, or data-governance advice, and not a promise of any business or analytical result. Examples are illustrative and use hypothetical data with stated assumptions and units. Third-party names are descriptive and imply no affiliation.