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Segmentation & Cohort Analysis
Split data into meaningful segments and cohorts to see what an average hides.
Inside this lesson
- Distinguish between segmentation by attribute and cohort analysis by time
- Compute and compare rates across segments to identify divergent behavior
- Explain how Simpson's Paradox occurs through weighted averages
- Apply cohort analysis to measure retention over time
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Educational training content only - not professional, financial, legal, or data-governance advice, and not a promise of any business or analytical result. Examples are illustrative and use hypothetical data with stated assumptions and units. Third-party names are descriptive and imply no affiliation.